While employed at EPCO Products, Inc. I have developed a new newsletter for the hydraulic plugs division, MotorMate transom saver product, and maintained the ongoing newsletter for marine bow eye hardware.
The newsletter for the plugs division has a themed quarterly newsletter with related product information and industry development emails included monthly. Each new iteration of the newsletter provides better results than the last because of A/B testing.
The MotorMate newsletter was created to provide product developments, media, and resources to businesses who stock the product.